For the first global promotion of Zoom’s new priority product, Team Chat, we launched a campaign spanning digital ads, out-of-home placements, and partnerships with Red Bull Racing and MLB. Deliverables included an animated video and a series of digital and out-of-home ads to maximize visibility.
Bringing together a small team of designers, we developed three initial concepts focused on driving product awareness and client upsell from the meetings product. These concepts, centered on cost savings and competitive advantages, were reviewed by leadership and refined in collaboration with cross-functional digital teams for further development.
In collaboration with animation studio Meister, we debuted a much-anticipated team chat video that introduced a fresh animated style, aligned with Zoom’s recent rebrand. This new visual direction, featuring abstract shapes and a simplified UI, set the foundation for future product demos. Despite a tight timeline, we completed the project in under a month, with the final video distributed across YouTube and social media to maximize engagement and visibility.
In collaboration with the brand and digital display teams at Zoom, we refined the copy from initial concepts to create a targeted advertising campaign aimed at raising awareness of key product features and its no-cost addition.
The campaign focused on North America and EMEA, with a strong presence in airports and on digital billboards. A key element of our out-of-home creative showcased our partnership with the F1 Red Bull Racing team, featuring unique branding executions that incorporated Red Bull’s signature colors, elevating the visual impact of the campaign.
