Creative Direction
Graphic Design
Bespoke Photography
Video Production
As Zoom looked to debut its product suite to the world, the “One Platform to Connect” campaign was born. Using the logo we created a dynamic graphic element that offered flexibility throughout the campaign to highlight specific products in different regions. From film, to outdoor, to display this campaign shifted the perception of Zoom from a single product to a communications platform.
In collaboration with Rhino Media, we captured striking images that became the centerpiece of our creative executions. To complement the photography, we introduced a graphical element known internally as the “slinky.” This device, along with minimal graphic accents, highlighted the photography as the focal point, creating a visually appealing environment that seamlessly integrated with the product’s clean, minimal design.
Directed by Saman Kesh, we produced dynamic, fast-paced films aimed at capturing viewers’ attention and leaving a lasting impression. Each film builds tension, culminating in a satisfying moment of relief that showcases how Zoom seamlessly fits into everyday life.
This global out-of-home campaign led to a 12-point increase in platform awareness, with more people acknowledging Zoom as a comprehensive provider of communication products and services (Vistar).
Display ads, primarily featured in the Uber app and on LinkedIn, drove a 9.9% lift in awareness for Zoom Phone, a 7.5% increase for Team Chat, and a 10.5% boost in consideration for Zoom Phone (Uber).
